Communication strategies

The communication plan plays a role prior to the development of the program whose mission is to attract clients who wish to join this one and a later one once the individual has decided to be part of the loyalty program.

In most cases the launch of a loyalty program is made known by the people who attend the public of the different stores, along with an advertising campaign in local media and at the points of sale.

Likewise, if there is a website, facebook, and in general presence in social networks, these can represent a good way to include all the information about the program, as well as possible changes that occur, for example if there are variations in The number of establishments adhering to it or new programs.