When it is time to start the loyalty program, the recruitment of consumers must begin to join the program.
For this, as previously mentioned, the shops themselves are the most appropriate vehicle to collect the information.
Communication support is important to inform about the existence and characteristics of the program, but it will normally be the merchants themselves who will offer their clients adherence to the program.
Thus they understand it, repeating speeches of the type “the best thing is to offer it face to face, in person”, or like the following “yes; If you put me some brochures and a poster, I’ll take care of it. “