How works a loyalty program?

Set Goals

When deciding the implementation of a loyalty program in an establishment, a clear definition of…

Set the target audience

The second element to consider in the implementation of loyalty programs is to determine the…

Design of program´s features

Once the objectives of the program have been determined and to whom it is targeted,…

Communication strategies

The communication plan plays a role prior to the development of the program whose mission…

Program funding and feasibility

Once decisions have been made regarding the characteristics of the program and its communication strategy,…

Program´s execution

When it is time to start the loyalty program, the recruitment of consumers must begin…

Measuring campaign results

Understood as the analysis of compliance with the objectives defined in the first phase, after…